Position Title: Marketing Cloud Developer

About the Company:

Jaffer Business Systems (JBS), founded in 1982 as a division of Jaffer Brothers, has been at the forefront of technology solutions for over four decades. Today, JBS stands as one of Pakistan’s leading IT companies, empowering organizations through innovation, digital transformation, and people-centric technology. Guided by our vision of “Harnessing Innovation & Empowering Generations,” we continue to build solutions that shape a smarter and more connected future. JBS includes a diverse portfolio of subsidiaries such as Hysab Kytab, Energy & Automation Pakistan, Blutech Consulting, and Imparé, reflecting our expanding global footprint and commitment to technological excellence. Through its specialized business units — JBS Arabia, JBS Infrastructure Solutions, JBS Customer Service & JBS Americas and Europe — JBS continues to deliver exceptional value across regions and industries. At JBS, we believe in creating impact through technology, collaboration, and continuous learning, driving progress for our clients, our people, and the communities we serve.

Role Overview:

To design, implement, and optimize marketing automation journeys, email campaigns, and lead engagement processes using Salesforce Marketing Cloud or Pardot (Account Engagement), ensuring seamless alignment between marketing and sales functions.

Location: Karachi, Pakistan

Business Unit/Department: JBS Americas& Europe

Mode: Onsite

Type: Full Time

Time: 07:00PM-03:00AM

Job Responsibilities:

• Build and manage campaigns, journeys, and automations in Pardot (Account Engagement) or Salesforce Marketing Cloud.
• Develop landing pages, forms, email templates, nurture campaigns, and lead scoring models.
• Configure Automation Rules, Engagement Studio programs, Dynamic Lists, and audience segmentation.
• Optimize end-to-end lead management processes, including lead assignment, grading, and scoring.
• Support marketing-to-sales alignment through lifecycle management (MQL → SQL).
• Assist with API integrations, data sync, and connector troubleshooting between Marketing Cloud/Pardot and Sales Cloud.
• Implement UTM tracking, reporting, dashboards, and performance analytics for campaigns.
• Conduct testing and quality assurance for emails, journeys, and automations to ensure flawless execution.
• Collaborate with Marketing, Sales, and technical teams to translate requirements into optimized automation workflows.
• Ensure compliance with email deliverability best practices and platform governance.

Skills:

• Strong hands-on experience with Pardot (Account Engagement) and/or Salesforce Marketing Cloud.
• Knowledge of Engagement Studio, Automation Rules, Journeys, Segmentation, and Lead Scoring.
• Proficiency in HTML/CSS for creating responsive email templates.
• Understanding of marketing automation fundamentals, lead lifecycle, and funnel optimization.
• Familiarity with API integrations and platform connectors.
• Strong analytical skills for campaign reporting and optimization.
• Good understanding of sales and marketing alignment (Insurance domain experience preferred).
• Excellent communication and collaboration skills.

Qualifications:

• Bachelor’s degree in Marketing, Computer Science, IT, or a related field.
• 2–3 years of experience in Marketing Cloud and/or Pardot development.
• Salesforce Pardot Specialist or Marketing Cloud Email Specialist certification (preferred).
• Experience working with lead management, scoring, and marketing automation processes.
• Availability for immediate joining is preferred.

You can send your CV at [email protected]